Digital Marketing and Branding

Google Ads

6 Seasons · 36 Episodes · 0/36 watched

A binge-worthy 6-season journey through Google Ads. Learn to build a brand people remember — one episode at a time.

About this course

A binge-worthy 6-season journey through Google Ads. Learn to build a brand people remember — one episode at a time.

Google Ads is a free, self-paced digital marketing and branding course from Crookshanks' Academy. It contains 36 video lessons organised into 6 seasons, each with study notes and a practice task. Track your progress as you go and earn a certificate of completion when you finish every episode.

What you'll learn

Season 1

Introduction to Google Ads (Lesson 1) - Google Ads course for beginners
Google Ads course for beginners - Create Ad Account (Lesson 2)
Google Ads course for beginners - Ad Account settings (Lesson 3)
Google Ads course for beginners - Google Ads UI (Lesson 4)
Google Ads course for beginners - Setting up conversion tracking (Lesson 5)
Google Ads course for beginners - Campaign naming convention (Lesson 6)

Season 2

Bidding strategies in Google Ads explained (Lesson 7)
Network settings in Search campaign (Lesson 8)
Location settings in Search campaign (Lesson 9)
Language settings in Search campaign (Lesson 10)
Ad Rotation, Schedule and Brands settings in Search campaign (Lesson 11)
Ad Group structure in Search campaign (Lesson 12)

Season 3

Keyword Research in Google Ads Search campaign (Lesson 13)
Keyword Match types in Google Ads (Lesson 14)
Research for writing Ads (Lesson 15)
Create Text Ads: Final URL, Headlines and Description (Lesson 16)
Ad Extensions in Search campaigns (Lesson 17)
Campaign budget in Search Campaigns (Lesson 18)

Season 4

Negative Keywords (Lesson 19)
Campaign overview and Search Terms (Lesson 20)
Google Ads reporting with Looker studio for Free (Lesson 21)
Scheduling Looker Studio reports and learning metrics (Lesson 22)
Introduction to Performance Max campaigns (Lesson 23)
Bidding & Asset groups in Performance Max (Lesson 24)

Season 5

Audience Signals and Budgets for pMax (Lesson 25)
Introduction to Remarketing campaigns in Google Ads (Lesson 26)
Audience creation for retargeting in Google Ads (Lesson 27)
Creating remarketing display campaign (Lesson 28)
Uploading Ads for retargeting campaign in Google Ads (Lesson 29)
App Marketing campaigns in Google Ads (Lesson 30)

Season 6

Introduction to Demand Gen campaigns in Google Ads (Lesson 31)
Demand Gen - Campaign, Ad Set and Placement settings (Lesson 32)
Demand Gen - Setting up Ads (Lesson 33)
Introduction to Standard Shopping campaigns (Lesson 34)
Setup Shopping campaign (Lesson 35)
Google Ads recent useful updates (Lesson 36)