Course Notes
In this episode of Cold Calling, Season 4, we focus on "The 3-Step Formula to WIN Cold Calls (B2B and Software Sales)". Watch the full video above, then use these notes to review the key ideas and put them into practice.
- Understand the core concept introduced in "The 3-Step Formula to WIN Cold Calls (B2B and Software Sales)" and why it matters in Cold Calling.
- Follow along with the walkthrough — pause and replicate each step on your own.
- Connect this lesson with what you learned in the previous episode of Season 4.
- Note down one question you still have; it will often be answered in the next episode.
Practice task: spend 15 minutes applying "The 3-Step Formula to WIN Cold Calls (B2B and Software Sales)" to a small project of your own before moving to Episode 6.